Art Direction
Pennsylvania serves up an incredible range of innovative, legendary, and cultural culinary experiences. To promote them, the state’s Tourism Office developed the ESTO Mercury Award winning video series "Stuffed: A Roadtrip with Bite."
Combining one part personality and craft of Stuffed host, and HGTV star, Steve Ford with two parts PA culinary delights, we whipped up an amuse bouche of promo social, digital, and print ads for the series.
After abandoning our belts and donning our comfiest flannels, we visited the PA Farm Show for seconds, where we premiered a new season and invited instagram to get stuffed with Steve at the food court.
Here’s a sample of “Stuffed” with Steve Ford.
