Art Direction, Design & Layout
To share its mission and messaging most effectively and sustainably into the future, KPB desired a sharpened visual identity to amplify brand strengths, address challenges, and increase public awareness of Keep Pennsylvania Beautiful and critical issues related to its mission.
The updated identity included an in-depth brand ecosystem, color palette, fonts, and iconography.
I worked with the animation team at Dessert Before Dinner to create a video to introduce Keep Pennsylvania Beautiful's employees, volunteers, and the communities they serve to their new brand.
And finally, if a new identity launches and there isn't a tote or hat mockup, did it really happen?
