Senior Graphic Designer
Various advertising, web, and marketing projects completed over a seven year tenure with Highmark Health and Allegheny Health Network's internal ad agency, Tonic.
COVID-19 Back to School Kits and Gameboard
Amongst a swirl of noise and confusion, educators were getting conflicting guidance. And just weeks before schools were set to reopen, many lacked the PPE necessary to teach safely. Over 500 back-to-school kits containing hand sanitizer, masks, antibacterial wipes, safety guidance brochures, and safety reminder signage for classrooms and common areas were produced for schools within Highmark health's geographical footprint.
Role: Art Direction, Design
Role: Art Direction, Design
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Living Health
Living Health, powered by Google Cloud and Verily, is a care model designed by Highmark Health to address fragmentation in healthcare by creating a more seamless, patient-centered experience and easing the administrative burden on providers through data, real-time remote monitoring capabilities, and actionable information on patients.
Role: Front End Design
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Because Life Post-It Mural & Merch
Pittsburgh's penchant for gray skies paired with frigid weather, illness, and seasonal depression can make the post-holiday winter months hard to bear. Thats why my team and I celebrated the launch of Highmark's new ad campaign by bringing happiness, love, color, and a little section of blue sky back to the city in January 2021. Over the course of 3 days, we hung over 6,000 post-it notes in the skywalk windows above Penn Avenue in downtown Pittsburgh. The mural, which has become a tourist attraction and photo op, is updated 2-3 times a year to commemorate holidays, celebrations, and life in the city.
And to celebrate Highmark's hard working employees, we designed fun brand swag tailored to fit their vibrant and diverse lifestyles. Each employee was sent a code to use on an online storefront where they could order two items of their choice - a travel dog bowl, leash, water bottle, face mask, fuzzy socks, sandals, or baseball cap.
Role: Graphic Design, Art Direction, Production Art
